29 Dec 2010

The Great Internet and Feminism Diatribe

Second "I loathe" article of the week: Why I loathe articles based around ideological structures of gender identity.

Following a lot of Feminist News on Twitter, one gets a vast array of rubbish. This article proclaiming women to be the future of the internet is no exception.

First and foremost, it is not an article about the future of the Internet nor women's role in it. It is an article about women who currently exist in the Internet and do quite well for themselves.

It is also about women being the greatest users of the Internet rather than creators.

What is utterly abhorrent about this supposition, and indeed the entire gist of the article, is that women are nothing more than "bored housewives".

Farmville is apparently the Future of Women. And these women have reached their ultimate height in the existential setting of boredom and consumerism.

At what point, to paraphrase Nina Powers, did the peak of equality battles consists of doing nothing?

I am not criticising the role of the traditional housewife, a.k.a. a role that should be given as much value as full-time employment (Germaine Greer). I am criticising a structural ideology that implies firstly; housewifery involves sitting around playing on computers and watching television and secondly; people that sustain that belief by behaving in that way.

At some point in the 21st century, and feminist ideal is translated into being a lady who lunches, who owns design a good and has some form of small pet that can be dressed up in equally ludicrous designer goods, and the husband earns a fortune in order to supplement these activities.

And articles that presumed that targeting such clientele and endorsing such clientele's behaviour is an achievement of feminist kind, should be exposed immediately.

1 comment:

  1. I agree totally the feminist movement has been totally coopted by the public relations and advertising industries. I, too, blog about this (a lot) - see http://stuartbramhall.aegauthorblogs.com/2010/02/24/the-hard-sell/ for starters (despite my name, I'm female)


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