In a move that appeared from nowhere, Cameron has practically guaranteed his next election with the Military Covenant proposals.
The duty of care for military personnel wounded in action has been an issue the RBLI and Help for Heroes have campaigned on for years.
It is a favourite bugbear of the tabloids, who embrace a dedication to troops fighting and the rightful entitlement to care in the event they are injured.
Therefore, in what appears to be a finite proposal from our PM, he has swept the tabloids this Sunday and promoted the status of the military forces.
It's not in the coalition agreement, but Lib Dems would be making an egregious move to object. Labour cannot criticise and it further errodes their reputation for not having a clear policy nor introducing a solid foundation for soldiers while they were in power.
Of course, the other side of the coin is that these soldiers wouldnt be injured were we not to invest troops in escalating civil wars on spurious foundations.
I have to say, I'm impressed.